【Foreign Trade News Flash】Since the beginning of this year, the upsurge in infrastructure construction in emerging markets such as Southeast Asia, Latin America, and the Middle East has continued to heat up, and the demand for steel structure processing equipment such as roll forming machines has shown explosive growth, driving the leapfrog development of China’s roll forming machine exports. According to customs data, China’s roll forming machine exports increased by 22.3% year-on-year in the first three quarters, of which exports to the Southeast Asian market accounted for 45%, becoming the largest export destination.
The rapid growth of emerging markets is mainly due to the accelerated urbanization process, the advancement of housing security projects, and the expansion of demand for industrial plant construction. Different from European and American markets, emerging markets prefer cost-effective, easy-to-operate, and multi-scenario roll forming machines. Chinese enterprises accurately grasp market demand and launch targeted customized equipment, such as small mobile roll forming machines and multi-functional color steel roll forming machines. With flexible delivery cycles and improved after-sales services, they have won wide recognition from overseas customers.
To further expand overseas markets, domestic roll forming machine enterprises have increased their cross-border layout efforts, enhancing their international brand influence by displaying product advantages through independent stations, optimizing multi-language content, and deploying overseas warehousing. At the same time, enterprises actively participate in international construction and building materials exhibitions, strengthen cooperation with overseas distributors, and continuously expand foreign trade channels. Insiders said that the huge potential of emerging markets will inject sustained momentum into China’s roll forming machine exports.
